--- title: L’IBM Beacon Award premia la soluzione ReZone applicata al farmaceutico description: L’IBM Beacon Award 2019 ha visto Relatech vincere tra migliaia di IBM Business Partner a livello mondiale, per la categoria Watson Customer Engagement image: https://magazine.relatech.com/hubfs/L%E2%80%99IBM%20Beacon%20Award%20premia%20la%20soluzione%20ReZone%20applicata%20al%20farmaceutico.jpg --- # L’IBM Beacon Award premia la soluzione ReZone applicata al farmaceutico Autore: [Relatech](https://magazine.relatech.com/author/relatech) ** 15 giugno 2019 ** [Customer Experience](https://magazine.relatech.com/tag/customer-experience) Condividilo su: [**](http://www.facebook.com/share.php?u=https://magazine.relatech.com/libm-beacon-award-premia-la-soluzione-rezone-applicata-al-farmaceutico) [**](https://twitter.com/share?text=L’IBM%20Beacon%20Award%20premia%20la%20soluzione%20ReZone%20applicata%20al%20farmaceutico&url=https://magazine.relatech.com/libm-beacon-award-premia-la-soluzione-rezone-applicata-al-farmaceutico) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://magazine.relatech.com/libm-beacon-award-premia-la-soluzione-rezone-applicata-al-farmaceutico) [**](mailto:?subject=Post%20L’IBM%20Beacon%20Award%20premia%20la%20soluzione%20ReZone%20applicata%20al%20farmaceutico%20da%20Relatech%20Magazine&body=Consiglio%20di%20leggere%20https://magazine.relatech.com/libm-beacon-award-premia-la-soluzione-rezone-applicata-al-farmaceutico) ![L’IBM Beacon Award premia la soluzione ReZone applicata al farmaceutico](https://magazine.relatech.com/hubfs/L%E2%80%99IBM%20Beacon%20Award%20premia%20la%20soluzione%20ReZone%20applicata%20al%20farmaceutico.jpg) Un riconoscimento prestigioso che dà valore al lavoro condotto da **Relatech** a sostegno della digital transformation delle aziende. L’**IBM Beacon Award 2019 **ci ha visto, tra migliaia di IBM Business Partner a livello mondiale, scelti come vincitori per la categoria **Watson Customer Engagement**. Al centro del premio, attribuito nel febbraio scorso a San Francisco in occasione del Think di IBM, la nostra soluzione [ReZone](http://rezone.relatech.com/home-2/) che sfrutta l’integrazione di intelligenza artificiale, marketing automation, proximity marketing e analytics a beneficio del **customer engagement**, il coinvolgimento stabile e duraturo del cliente con il brand. In particolare, il riconoscimento è andato a un’applicazione custom di ReZone che è stata sviluppata per la realizzazione del progetto **HLS (Health & Loyalty System)** che ha coinvolto quasi mille farmacie, tra Italia e Spagna, appartenenti al network Apoteca Natura. Un progetto che, in versione web e app mobile, ha messo insieme le tecnologie più innovative con l’esigenza di una maggiore consapevolezza sulla propria salute da parte degli utenti. 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Laboriosam est ipsum expedita commodi corporis voluptatem. Cum eum max... [![Scopri di più](https://no-cache.hubspot.com/cta/default/5509733/3ce51fa6-313d-47d0-84ef-e5033d1662a5.png)](https://cta-redirect.hubspot.com/cta/redirect/5509733/3ce51fa6-313d-47d0-84ef-e5033d1662a5) ```json { "@context" : "https://schema.org", "@type" : "Article", "about" : { "@TYPE" : "Thing", "name" : "Customer Experience" }, "articleBody" : "Un riconoscimento prestigioso che dà valore al lavoro condotto da Relatech a sostegno della digital transformation delle aziende. L’IBM Beacon Award 2019 ci ha visto, tra migliaia di IBM Business Partner a livello mondiale, scelti come vincitori per la categoria Watson Customer Engagement. Al centro del premio, attribuito nel febbraio scorso a San Francisco in occasione del Think di IBM, la nostra soluzione ReZone che sfrutta l’integrazione di intelligenza artificiale, marketing automation, proximity marketing e analytics a beneficio del customer engagement, il coinvolgimento stabile e duraturo del cliente con il brand. In particolare, il riconoscimento è andato a un’applicazione custom di ReZone che è stata sviluppata per la realizzazione del progetto HLS (Health & Loyalty System) che ha coinvolto quasi mille farmacie, tra Italia e Spagna, appartenenti al network Apoteca Natura. Un progetto che, in versione web e app mobile, ha messo insieme le tecnologie più innovative con l’esigenza di una maggiore consapevolezza sulla propria salute da parte degli utenti. 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