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on DMP

Data management platform: in which sectors does it perform best?

Until recently, Data Management Platform (DMP) systems were associated almost exclusively with digital advertising.
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on Customer Experience

Customer Experience Management: new challenges for CMO

Gartner proposes a definition of Customer Experience Management (CEM or CXM) as the practice of designing and responding...
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on Customer Experience

How has customer engagement changed in the AI era?

Customer engagement has changed in the AI ​​(Artificial intelligence) era because latter has changed, and is profoundly ...
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on Blockchain

Blockchain technology: data transparency and decentralization

Blockchain technology is often associated with the world of Bitcoins and cryptocurrencies.
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on Big Data

Big data marketing, gold mine for those who know how to manage data

Big data marketing is born from the union of Big data and marketing. Pioneers, in fact, are revolutionizing the traditio...
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on Big Data

3 factors that put data security at risk

The factors that jeopardize the security of IT data are above all 3 and correspond to the so-called CIA triad (Confident...
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on Marketing Automation

Marketing Automation, best sales online and offline

Why do Marketing Automation solutions increase sales both online and offline?
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on Proximity Marketing

Proximity marketing: how to really know the customer

Proximity marketing today has reached such maturity as to represent the last frontier of modern marketing to know the cu...
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on Insider

Artificial Intelligence applied to Marketing: the point of view of Silvio Cosoleto

Digital transformation has pervaded every business, innovating and modifying it. The customer experience is not immune t...
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on Data Analysis , Big Data

Artificial intelligence and IoT for data collection, analysis and management

We are immersed in data. According to IDC in 2025 the world 163 trillion bytes. This means that every business organizat...
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