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on Big Data , Marketing Automation , DMP

Big Data Marketing to make a difference. Trends 2020

Big Data Marketing is not a fad, but it is an approach made necessary by digital transformation, it can make a differenc...
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on DMP

Marketing Automation tools to optimize sales

Sales optimization is a process that today can count on powerful Marketing Automation tools with which automate massive ...
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on DMP

3 essential requirements of a Data Management Platform

To identify the essential requirements of a Data Management Platform (DMP) it is useful to start from its definition. In...
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on Big Data

Make or buy? Which is the right infrastructure for big data

The question that involves the "make or buy" alternative never goes out of fashion, it means to build in-house or find a...
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on Big Data

Big data analysis to rethink customer-focused strategies

The advent of big data analysis, including analytics technologies and tools, has introduced a real revolution in all bus...
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on Customer Experience

Five technologies for a better digital customer experience

The impact of Digital Customer Experience (CX), and of technologies to improve it, on the competitiveness of companies i...
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on DMP

What are the processes of a data management platform?

A data management or DMP platform allows you to aggregate data from different sources to make them available for targete...
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on DMP

Data management platform: in which sectors does it perform best?

Until recently, Data Management Platform (DMP) systems were associated almost exclusively with digital advertising.
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on Customer Experience

Customer Experience Management: new challenges for CMO

Gartner proposes a definition of Customer Experience Management (CEM or CXM) as the practice of designing and responding...
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on Customer Experience

How has customer engagement changed in the AI era?

Customer engagement has changed in the AI ​​(Artificial intelligence) era because latter has changed, and is profoundly ...
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