3 essential requirements of a Data Management Platform
To identify the essential requirements of a Data Management Platform (DMP) it is useful to start from its definition. In...
Make or buy? Which is the right infrastructure for big data
The question that involves the "make or buy" alternative never goes out of fashion, it means to build in-house or find a...
Big data analysis to rethink customer-focused strategies
The advent of big data analysis, including analytics technologies and tools, has introduced a real revolution in all bus...
Five technologies for a better digital customer experience
The impact of Digital Customer Experience (CX), and of technologies to improve it, on the competitiveness of companies i...
What are the processes of a data management platform?
A data management or DMP platform allows you to aggregate data from different sources to make them available for targete...
Data management platform: in which sectors does it perform best?
Until recently, Data Management Platform (DMP) systems were associated almost exclusively with digital advertising.
Customer Experience Management: new challenges for CMO
Gartner proposes a definition of Customer Experience Management (CEM or CXM) as the practice of designing and responding...
How has customer engagement changed in the AI era?
Customer engagement has changed in the AI (Artificial intelligence) era because latter has changed, and is profoundly ch...
Blockchain technology: data transparency and decentralization
Blockchain technology is often associated with the world of Bitcoins and cryptocurrencies.
Big data marketing, gold mine for those who know how to manage data
Big data marketing is born from the union of Big data and marketing. Pioneers, in fact, are revolutionizing the traditio...
