26 November 2019
on DMP
What are the processes of a data management platform?
A data management or DMP platform allows you to aggregate data from different sources to make them available for targete...
14 November 2019
on DMP
Data management platform: in which sectors does it perform best?
Until recently, Data Management Platform (DMP) systems were associated almost exclusively with digital advertising.
7 November 2019
on Customer Experience
Customer Experience Management: new challenges for CMO
Gartner proposes a definition of Customer Experience Management (CEM or CXM) as the practice of designing and responding...
31 October 2019
on Customer Experience
How has customer engagement changed in the AI era?
Customer engagement has changed in the AI (Artificial intelligence) era because latter has changed, and is profoundly ch...
17 October 2019
on Blockchain
Blockchain technology: data transparency and decentralization
Blockchain technology is often associated with the world of Bitcoins and cryptocurrencies.
2 October 2019
on Big Data
Big data marketing, gold mine for those who know how to manage data
Big data marketing is born from the union of Big data and marketing. Pioneers, in fact, are revolutionizing the traditio...
24 September 2019
on Big Data
3 factors that put data security at risk
The factors that jeopardize the security of IT data are above all 3 and correspond to the so-called CIA triad (Confident...
19 September 2019
on Marketing Automation
Marketing Automation, best sales online and offline
Why do Marketing Automation solutions increase sales both online and offline?
16 September 2019
on Proximity Marketing
Proximity marketing: how to really know the customer
Proximity marketing today has reached such maturity as to represent the last frontier of modern marketing to know the cu...
8 August 2019
on Insider
Artificial Intelligence applied to Marketing: the point of view of Silvio Cosoleto
Digital transformation has pervaded every business, innovating and modifying it. The customer experience is not immune t...