The role of machine learning and AI in DMP solution
DMP (Data Management Platform) solutions today contemplate an integration with machine learning and artificial intellige...
Big Data Marketing to make a difference. Trends 2020
Big Data Marketing is not a fad, but it is an approach made necessary by digital transformation, it can make a differenc...
Marketing Automation tools to optimize sales
Sales optimization is a process that today can count on powerful Marketing Automation tools with which automate massive ...
3 essential requirements of a Data Management Platform
To identify the essential requirements of a Data Management Platform (DMP) it is useful to start from its definition. In...
Make or buy? Which is the right infrastructure for big data
The question that involves the "make or buy" alternative never goes out of fashion, it means to build in-house or find a...
Big data analysis to rethink customer-focused strategies
The advent of big data analysis, including analytics technologies and tools, has introduced a real revolution in all bus...
Five technologies for a better digital customer experience
The impact of Digital Customer Experience (CX), and of technologies to improve it, on the competitiveness of companies i...
What are the processes of a data management platform?
A data management or DMP platform allows you to aggregate data from different sources to make them available for targete...
Data management platform: in which sectors does it perform best?
Until recently, Data Management Platform (DMP) systems were associated almost exclusively with digital advertising.
Customer Experience Management: new challenges for CMO
Gartner proposes a definition of Customer Experience Management (CEM or CXM) as the practice of designing and responding...
