How has customer engagement changed in the AI era?
Customer engagement has changed in the AI (Artificial intelligence) era because latter has changed, and is profoundly ch...
Blockchain technology: data transparency and decentralization
Blockchain technology is often associated with the world of Bitcoins and cryptocurrencies.
Big data marketing, gold mine for those who know how to manage data
Big data marketing is born from the union of Big data and marketing. Pioneers, in fact, are revolutionizing the traditio...
3 factors that put data security at risk
The factors that jeopardize the security of IT data are above all 3 and correspond to the so-called CIA triad (Confident...
Marketing Automation, best sales online and offline
Why do Marketing Automation solutions increase sales both online and offline?
Proximity marketing: how to really know the customer
Proximity marketing today has reached such maturity as to represent the last frontier of modern marketing to know the cu...
Artificial Intelligence applied to Marketing: the point of view of Silvio Cosoleto
Digital transformation has pervaded every business, innovating and modifying it. The customer experience is not immune t...
Artificial intelligence and IoT for data collection, analysis and management
We are immersed in data. According to IDC in 2025 the world 163 trillion bytes. This means that every business organizat...
Three strategies to predict consumer buying behavior
Predicting users' future behavior is a fundamental activity for a company's marketing manager, because it allows them to...
How RePlatform can help you extract value from business systems
RePlatform is Relatech's digital cloudbased platform that integrates in a single framework, innovative technologies, met...
